For AB InBev · Global Advertising Production Roster
A closer look at how we produce for beer brands from Mexico City and Los Angeles to Bogotá, Lima, Santiago and Madrid, and the details that didn't fit in the RFP.
Talk to MartinA Hispanic and Latino production company at our core, independent and owner-managed since 2005
Mexico City is where we started and where our biggest team lives. Los Angeles puts us next to US brands and agencies. Both work as one production company, alongside our offices across Latin America and Spain.
Home since 2005
Office lead: Antonio Garrido · garrido@themaestros.tv
The Maestros USA LLC
Office lead: Martin Feuerstein · martin@themaestros.tv
Six offices in six countries, each with its own legal entity, local producers, local bidding and local invoicing. Every office has a roster of directors ready to shoot in that market.
Colombia
Full local production and invoicing in COP, with 15 people on the team and directors available to shoot in Colombia.
Office lead: Carolina Galeano · caro@themaestros.tv
Peru
Local production and invoicing in PEN, with directors available to shoot in Peru. Our Peru beer work includes Cerveza Cristal's Liga de Fútbol campaign with VML Peru.
Office lead: Alexandra Barrio · alexandra@themaestros.tv
Chile
Local production and invoicing in CLP, with 15 people on the team. Directors on our Chile roster have shot Corona, KFC, Uber and Rexona.
Office lead: Montse Miranda · montse@themaestros.tv
Spain
Frida by The Maestros, our boutique production company in Spain, led by Eva de Lera and Laura Soto. Narrative-led commercial production for brands and agencies, backed by its AI Lab, invoicing in EUR.
Laura Soto · lau@themaestros.tv
Partner production companies in Brazil (Don't Touch My Soda), Argentina (Poster), Uruguay (Metanoia and Pardelion Films) and Bulgaria (B2Y Productions), plus directors based in São Paulo, Buenos Aires, London, Berlin, Nice, Dublin and Barcelona. No visa, union or permit limits on where we shoot.
We've partnered with beer brands since our start in the early 2000s. Here's a selection of recent beverage work.
Victoria
Watch →
Victoria
Watch →
Modelo
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Victoria
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Victoria
Watch →
Indio
Watch →
Corona, Victoria, Pacifico, Modelo, Michelob, Cristal, Cerveza Indio, Becker
Don Julio, Gran Centenario, Ojo de Tigre, Bacardi, Tequila Cazadores
Pepsi, Coca-Cola, Red Bull, Jumex. World Cup work for Burger King US and Amazon Mexico. Nike, Adidas.
36 directors on our roster, available across our six countries. These are some of the ones closest to beer, including four with credits on AB InBev brands.
▶ Odyssey · Skol
São Paulo, Brazil
Skol, Brahma, Tiger
AB InBev brand creditsView work →▶ IPA from Scorpio · Quilmes
Buenos Aires, Argentina
Quilmes
AB InBev brand creditsView work →▶ 13 Cielos · Victoria
Mexico City, Mexico
Victoria
AB InBev brand creditsView work →▶ Michelob Ultra
Mexico City, Mexico
Michelob Ultra, Licores Veracruz
AB InBev brand creditsView work →▶ México Unido · Indio
Mexico City, Mexico
Cerveza Indio
View work →Madrid, Spain
Estrella Damm
View work →▶ Ochoa · Tequila Gran Centenario
Madrid, Spain
Tequila Gran Centenario
View work →Barcelona, Spain
Licor Ruavieja, Pernod Ricard
View work →Los Angeles, USA
Beverage work, and keen to do beer
View work →Berlin, Germany
View work →Nice, France
Dublin, Ireland
London, England
View work →Full production, start to finish. Most of it in-house, across all six offices.
Core strengths
Also in-house
We own camera and lighting equipment for smaller and social productions.
We generate in-house with our own artists, in a hybrid model. We use AI only where it has a real advantage over shooting for real, for example with animals or babies under two, or when a normal post timeline can't deliver it.
Recognized at the industry's most prestigious festivals, and in music.
Cannes Lions: Time Out Native, Cablevisión, ILAS and Jackpot. Shortlists for El Pitch (Ojo de Tigre) and Nunca Fuimos Niños (Reinserta).
Círculo Creativo awards, including a Grand Prix, and Production Company of the Year three years running.
Awards at Ciclope and El Ojo de Iberoamérica, including Production Company of the Year.
Latin Video Music Award, Video of the Year, for Café Tacuba, plus MTV recognition for work with Danna Paola.
The commercial details behind our RFP answers. Each office's local bidding officer prepares its numbers, and final figures are confirmed per project.
Director day rates, local currency
| Office | Shoot day | Prep or post day |
|---|---|---|
| Los Angeles | USD 12K–15K | USD 6K–12K |
| Madrid | EUR 12K–15K | EUR 6K–12K |
| Bogotá | COP 13M–20M | COP 6.5M–13M |
| Lima | PEN 10.5K–19K | PEN 5.2K–10.4K |
| Santiago | CLP 4.87M | CLP 2.5M |
Mexico City rates are submitted by our Mexico office in its own RFP. Crew, equipment and post rates for every office are in our RFP file.
Six offices with our own legal entities, each invoicing locally. Partners in four more countries, and no visa, union or permit limits on where we shoot.
